Thursday, March 19, 2020

How Ambiguity Strangles Your Marketing Performance With Karen Martin

How Ambiguity Strangles Your Marketing Performance With Karen Martin What does â€Å"strategic ambiguity† mean? Marketers, politicians, and others use it all the time. It’s the art of making a claim using language that avoids specifics. So, you can be purposefully vague to derive personal and organizational benefit. On the other hand, it creates an environment at companies where employees try to avoid blame. Today, my guest is Karen Martin, president of TKMG and author of Clarity First. She describes how a pervasive lack of clarity strangles business performance and leadership on marketing teams. Definition of Clarity: State of something being easily and accurately understood; similar to transparency, but different from certainty Conveying and receiving information can cause ambiguity or clarity for employees and customers Primary reasons for lack of clarity all come down to fear Ramifications of lack of clarity: Takes time, builds frustration, and creates inefficiencies Five Ps for clarity: Purpose Priorities Process Performance Problem-solving Key Performance Indicators (KPIs): Visual of the marketing team’s health Profit is not your purpose; profit is the outcome of delivering high value to customers, and purpose is to solve a customer’s problem Are you a clarity avoider, pursuer, or blind? Take Karen’s Clarity First Quiz Where to start to focus on clarity: What do you do? What do you really do? Why does that product, and not something else, to solve a problem? Fearless Workplace: Multiple perspectives, but not a single understanding; feel comfortable having difficult conversations Links: TKMG Clarity First by Karen Martin Clarity First Quiz Clarity Webinars presented by Karen Martin The Outstanding Organization Write a review on iTunes and send a screenshot of it to receive cool swag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Karen Martin: â€Å"I discovered that there were several different primary reasons for the lack of clarity, but they all actually boil down to one thing, and that is fear.† â€Å"Limit how many things you’re working on at any given time. You’ll get more done per unit of time.† â€Å"Profit is an outcome. It’s an outcome of delivering high value to customers, and the purposeis to solve a customer’s problem.† â€Å"It’s more fun to come to work every day because you’re solving people’s problems in a profound way. It feels good.†

Monday, March 2, 2020

Greenland Shark Facts (Somniosus microcephalus)

Greenland Shark Facts (Somniosus microcephalus) The cold waters of the North Atlantic and Arctic Ocean are home to the worlds longest-lived vertebrate: the Greenland shark (Somniosus microcephalus). The large shark goes by several other names, including gurry shark, grey shark, and eqalussuaq, its Kalaallisut name. The Greenland shark is best known for its impressive 300 to 500 year life span, as well as its use for its use in the Icelandic national dish: kà ¦stur hkarl. Fast Facts: Greenland Shark Scientific Name: Somniosus microcephalusOther Names: Gurry shark, grey shark, eqalussuaqDistinguishing Features: Large gray or brown shark with small eyes, rounded snout, and small dorsal and pectoral finsAverage Size: 6.4 m (21 ft)Diet: CarnivorousLifespan: 300 to 500 yearsHabitat: North Atlantic and Arctic OceanConservation Status: Near ThreatenedKingdom: AnimaliaPhylum: ChordataClass: ChondrichthyesOrder: SqualiformesFamily: SomniosidaeFun Fact: Chef Anthony Bourdain said kà ¦stur hkarl was the single worst, most disgusting and terrible tasting thing he ever ate. Description Greenland sharks are large fish, comparable in size to great whites and in appearance to sleeper sharks. On average, adult Greenland sharks are 6.4 m (21 ft) long and weigh 1000 kg (2200 lb), but some specimens reach 7.3 m (24 ft) and 1400 kg (3100 lb). The fish are gray to brown in color, sometimes with dark streaks or white spots. Males are smaller than females. The shark has a thick body, with a short, round snout, small gill openings and fins, and small eyes. Its upper teeth are thin and pointed, while its lower teeth are broad with cusps. The shark rolls its jaw to cut away pieces of its prey. Greenland shark (Somniosus microcephalus). NOAA Okeanos Explorer Program Distribution and Habitat The Greenland shark is usually found in the North Atlantic Ocean and Arctic Ocean between sea level and a depth of 1200 m (3900 ft). However, the fish migrate to deeper water further south during the summer. One specimen was observed off the coast of Cape Hatteras, North Carolina at 2200 m (7200 ft), while another was documented at 1749 m (5738 ft) in the Gulf of Mexico. Greenland shark distribution. Chris_huh Diet The Greenland shark is an apex predator that feeds mainly on fish. However, it has never actually been observed hunting. Reports of scavenging are common. The shark supplements its diet with reindeer, moose, horse, polar bears, and seals. Adaptations While the shark feeds on seals, researchers are unclear how it hunts them. Because it lives in frigid water, a Greenland shark has an extremely low metabolic rate. In fact, its metabolic rate is so low that the species has the lowest swimming speed for its size of any fish, so it cannot swim fast enough to catch seals. Scientists hypothesize sharks may catch seals while they are sleeping. The low metabolic rate also leads to the animals slow growth rate and incredible longevity. Because sharks have cartilaginous skeletons rather than bones, dating their age requires a special technique. In a 2016 study, scientists performed radiocarbon dating on the crystals in the lenses of eyes of sharks caught as bycatch. The oldest animal in that study was estimated to be 392 years of age, plus or minus 120 years. From this data, it appears Greenland sharks live at least 300 to 500 years, making them the worlds longest-lived vertebrate. The biochemistry of the Greenland shark is adapted to allow the fish to survive extremely cold temperatures and high pressures. The sharks blood contains three types of hemoglobin, allowing the fish to obtain oxygen over a range of pressures. The shark is said to smell like urine, due to the high levels of urea and trimethylamine N-oxide (TMAO) in their tissue. These nitrogenous compounds are waste products, but the shark uses them to increase buoyancy and maintain homeostasis. Most Greenland sharks are blind, but not because their eyes are small. Rather, the eyes are colonized by copepods, occluding the fishs vision. Its possible the shark and copepods may have a mutualistic relationship, with the crustaceans displaying bioluminescence that attracts prey for the shark to eat. Reproduction Very little is known about Greenland shark reproduction. The female is ovoviviparous, giving birth to about 10 pups per litter. The newborn pups measure 38 to 42 cm (15 to 17 in) in length. Based on the animals slow growth rate, scientists estimate it takes about 150 years for a shark to reach sexual maturity. Greenland Sharks and Humans The high concentration of TMAO in Greenland shark flesh makes its meat toxic. The TMAO is metabolized into trimethylamine, causing potentially dangerous intoxication. However, the sharks meat is considered a delicacy in Iceland. The meat is detoxified by drying, repeated boiling, or fermenting. Hkarl hanging to dry in Iceland. Chris 73 Although a Greenland shark could easily kill and eat a human, there are no verified cases of predation. Presumably, this is because the shark lives in extremely cold water, so the chance of interaction with humans is very low. Conservation Status The Greenland shark is listed as near threatened on the IUCN Red List. Its population trend and the number of surviving adults is unknown. Presently, the species is caught as bycatch and intentionally for Arctic specialty food. In the past, Greenland sharks were heavily fished for their liver oil and were killed because fisheries thought they posed a threat to other fish. Because the animals grow and reproduce so slowly, they have not had time to recover. The shark is also threatened by overfishing and climate change. Sources Anthoni, Uffe; Christophersen, Carsten; Gram, Lone; Nielsen, Niels H.; Nielsen, Per (1991). Poisonings from flesh of the Greenland shark Somniosus microcephalus may be due to trimethylamine. Toxicon. 29 (10): 1205–12. doi:10.1016/0041-0101(91)90193-UDurst, Sidra (2012). Hkarl. In Deutsch, Jonathan; Murakhver, Natalya. They Eat That? A Cultural Encyclopedia of Weird and Exotic Food from around the World. pp. 91–2. ISBN 978-0-313-38059-4.Kyne, P.M.; Sherrill-Mix, S.A. Burgess, G.H. (2006). Somniosus microcephalus. The IUCN Red List of Threatened Species. IUCN. 2006: e.T60213A12321694. doi:10.2305/IUCN.UK.2006.RLTS.T60213A12321694.enMacNeil, M. A.; McMeans, B. C.; Hussey, N. E.; Vecsei, P.; Svavarsson, J.; Kovacs, K. M.; Lydersen, C.; Treble, M. A.; et al. (2012). Biology of the Greenland shark Somniosus microcephalus. Journal of Fish Biology. 80 (5): 991–1018. doi:10.1111/j.1095-8649.2012.03257.xWatanabe, Yuuki Y.; Lydersen, Christian; Fisk, Aaron T.; Kovacs, Kit M. (2012). The slowest fish: Swim speed and tail-beat frequency of Greenland sharks. Journal of Experimental Marine Biology and Ecology. 426–427: 5–11. doi:10.1016/j.jembe.2012.04.021

Saturday, February 15, 2020

The rise of industrialization in the United States Essay

The rise of industrialization in the United States - Essay Example Without industrial revolution, the modernization of many societies would not have been achieved, and America would not be exceptional. Therefore, it becomes relevant to discuss the rise of industrialization in the United States, with a focus on what were the important components? Who were the major players and in what industries did they thrive? Assessing how technology was applied into this developments and how the working class fitted into the plan, as well as the significance of the labor movement in this process also forms the subject of this discussion. Industrialization initially started in Britain, and eventually spread to the rest of Europe and America. Before the industrial revolution, the US was using horse-powered machinery to run its factories2. This eventually changed to the adoption of water power, before industrialization revolutionized the whole manufacturing and production systems. There are several components that saw the rise of industrialization in America. First, after the end of the Civil War, agriculture in the country flourished, with a high production of raw materials such as cotton, which was being used in the textile industry for the manufacture of clothing. This being the case, the demand for production systems that would enhance the use of the readily available raw material contributed to the need to establish a more robust system of production, which saw steam-powered manufacturing, effectively replacing the water-powered machineries1. The other aspect that contributed to the rise of the American industrialization is the increased demand for manufactured goods that rose significantly notably between 1780s and the 1840s2. Considering that agricultural production in America had improved a great deal, there was sufficient food and other necessities obtainable from the farms, but a shortage of industrial products. This served to increase the demand for manufactured commodities, which eventually sparked off industrialization. Improved t ransport system also contributed to the rise of industrialization in America. In the period leading to 1820s, there was a high investment in transport systems such as canals and later the railway around 18353. An abundance of natural resources that were required in the manufacturing of commodities also played a great role in the rise of industrialization in America. America was endowed with vast natural resources, which formed the foundation for the rise of industrialization. Considering that natural resources such as steel, coal and oil were not to be imported, but simply to be obtained domestically, then, a manufacturing system that would take advantage of these resources had to be established, paving way for industrialization. Most significantly however, is the fact that foreign investment, availability of labor and technological innovation played a major role in the rise of industrialization in America4. There was a massive wave of investors shifting from the already industriali zed countries such as Britain, Germany and France, who came with a wealth of experience and capital to spark off the industrial growth. Coupled with that was the technological innovation that was occurring in America, which had resulted to the discovery of more efficient and highly productive systems. The foreign investors were able to invest and

Sunday, February 2, 2020

Culture and purchase intention for luxury consumption Literature review

Culture and purchase intention for luxury consumption - Literature review Example ect of culture has become more relevant in the globalized world where organizations are targeting the international market in a strategy to increase their revenue. Cultural aspects such as attitude, religions, behavior and information-access influence the consumer decision making process. The hospitality and tourism industry have faced a big challenge while targeting this portion of the customer profile as they enter new markets (Truong, McColl & Kitchen, 2009). Understanding the intention of consumers as they buy luxury products is a priority if such companies have to suit the needs of their target market. The purpose of this review is to establish cultural influence within the luxury market and how this may impact a tourism and hospitality industry. While there is a concession that different countries have different luxury consumption patterns, the influence of culture in this market still remains a contentious issue (Blevis et al., 2007). Secondly, the review seeks to analyze the customer intention and the way culture impacts on this intention within the luxury market. The priority of any managers is to satisfy customers, which can only be accomplished when companies understand customers’ purchase intentions. Through a critical review, the article will analyze the impact of culture and customer intention in the purchase of luxury brands and provide conclusions and implications for the analysis. Therefore, the article will provide a platform through which luxury companies can launch successful brands that satisfy the global luxury market. The luxury market has become one of the potential investment markets in the 21 century. Currently, the luxury market is estimated to have a value of over 300 billion Euros and statistic projections shows that the market is rapidly growing. The luxury market is expected to grow by more than 7% percent each year, which promises high revenue in the future of the market. Besides, countries such as Middle East that have shown

Saturday, January 25, 2020

Colobus Monkey :: essays papers

Colobus Monkey In Africa there are many types of animals, one of them is the Colobus Monkey. There are different types of Colobus Monkeys: there is the white Colobus, the red Colobus, and the olive Colobus. The Colobus Monkey is a long tailed tree living primate. The Colobus Monkey can be found all over Africa. The Monkey’s hair color varies from were the live. The Colobus Monkey is very unique. It comes in many types of color, is very active in social behavior and is very smart as shown in their lifestyle. The Colobus Monkey comes in many unique colors. The black and white Colobus is found across the equator of Africa. There are five species, among which the color varies from all black to a skunklike black and white pattern. Black and white Colobus monkeys weigh up to nine kg, or twenty pounds. They live in small social groups of about ten animals, that includes one adult male plus females and their offspring. The red Colobus Monkey is found across Africa from Zanzibar to Senegal. Their color is highly variable, ranging from a bright white and red in the monkeys of Eastern Africa to a dark gray and orange in Western African monkeys. They also weigh up to nine kg, or twenty pounds. Males are usually bigger than females. The red Colobus lives in large groups of up to one hundred individuals, including mostly males. It is a major prey of the chimpanzee in forest, where they both live. The olive Colobus is found in the forest of coastal West Africa. It is the most drably colored of the African Colobus Monkey, being a fairly uniform gray-brown. It weighs only ten pounds and lives in groups of six to eight individuals. After giving birth, the females sometimes carry their infants in their mouths. The red Colobus is a little bit smaller than the black and white group. The olive Colobus is the smallest of all at only four hundred fifty-mm. head and body length. â€Å"The Colobus Monkey doesn’t live in very many places. The Colobus Monkey lives in the tropical areas and forest. They are found in the tropical region of Africa.† ( This backups information on where the primate is located.

Friday, January 17, 2020

Advice to a Friend on Choosing a Mistress Essay

In his message, Franklin advises his friend that marriage is the best solution not for only sexual desires but also the undisputable source of solid happiness. Having suspicions that his friend would not follow his guidance, Franklin recommends him to choose older mistresses instead of younger ones and lists eight valuables reasons to better support his argument. Franklin commences his essay by presenting advantages of the marriage. He says I know of no medicine fit to diminish the violent inclinations you mention†¦ Marriage is the proper remedy. It is most natural state of man and therefore the state in which you can are most likely to find solid happiness†. Through those sentences, Franklin seems to estimate that from a masculine’ view, one of the main advantages of the marriage is to bring pacification toward requirements of the flesh. The recipient of the letter who was the friend of the author seemed to be looking for a situation in which he could find sexual partner and happiness without commitment. Based on the previous quotes, the author claims that the best situation in which he could find hat he was looking for was a marriage. In his letter, Franklin advices his friend to settle because ‘ It is the man and woman together that make the complete human being†. If Franklin thinks that the marriage is so positive, this is relied to both psychological and socio-economical reasons. First all he is convinced that the married life is more balancing that the single lifetime. Franklin believes that a man who did not find the soul mate is in other words incomplete, unaccomplished by saying that A single man has not nearly the value he would have in that sate of union, He is an ncomplete animal. He resembles the odd half of a pair of scissors†. Based on this judgement, Franklin means that family life calms people; it is the natural arrangement in which they can organize their production’ strength with the most possible benefit. While Franklin affirms that together there are more likely to succeed in the world† there is no doubt that he is referring to the material success. Concerning the woman, it is only in a marriage that she can show up her real values. Through the letter, Franklin continues to give worthy reasons in order to convince the ecipient about getting married. Franklin having doubts that his friend would not consider his advice followed his representation of the marriage by an alternative solution to satisfy his needs. If his friend his not ready to commit and wants to continue a commerce with Sex inevitable†, he suggested that ‘ you should prefer old woman to young ones†. The first raison that Franklin used to support his case is that they nave more knowledge ot the world, and their minds are better stored witn observations, their conversation is more improving and more lastingly agreeable†. By affirming this, Franklin makes an allusion to the intelligence of older woman. He illustrates that people gain knowledge as they get older. They have, in principle knew more love stories or adventures than youngest ones, thus they better know men, know how to take care of them and also how to satisfy them. Franklin defends the idea that a debate with an old woman is rich and interesting, because they had been through many involvements from witch they had retains acquaintance. They have lived longer and have things to communicate to you. Franklin also supports his reference for older woman by saying that To maintain their influence over men, they supply the diminution of beauty by an augmentation of utility’. This is to illustrate that older woman, with the time spend less time worrying about their appearance, which they use to do more important stuff. To him, when beauty disappears, women improve their service. At their age, they assume their femininity and do so without any complex. Franklin, who was a man of science and also know as Lady Man’ also gave bodily motivation for choosing an older woman. He implies that ? because in every animal that walks upright the deficiency of the fluids that fill the muscles appears first in the highest part. The face first grows lank and wrinkled; then the neck; then the breast and arms; the lower parts continuing to the last as plump as ever: so that covering all above with a basket, and regarding only what is below the girdle, it is impossible of two women to tell an old one from a young one†. His purpose here is to assure his friend that there are no doubts or fear to have on the corporal pleasure of an old woman. According to him as in the dark all cats are rey, the pleasure of corporal enjoyment with an old woman is at least equal, and frequently superior†. This is to support that woman are woman regardless of age, an old woman can perform the same way as a young one concerning sexual experience. Sometimes, they are even considered superior. Through the note, Franklin by saying because there is no hazard of children, which irregularly produced may be attended with much inconvenience† refers to the fact that woman at a certain age can’t get pregnant. Thus while dating them the chance of being relied to them by omeone or something is null. This also makes the separation easier and leaves out others inconvenient that children can bring in a relationship. Across the letter, Franklin continues to encourage his friend to choose an old female if this last one persist in thinking a Commerce with the ser. He establishes a formal and highly analytical tone with his receiver about the discretion an old mistress can have in their relationship. He supports his suggestion by affirming that because through more experience they are more prudent and discreet in conducting an intrigue to revent suspicion. The commerce with them is therefore safer with regard to your reputation. From the following sentence, the author suggests that with an old woman, it is less probable that the relationship get revealed consequently with her you reputation will be at the shelter because they are more responsible in managing a relationship and they now what they want. Finally, Franklin ends up with his letter by saying † they are so grateful†™. Even though Franklin, in his letter gave an approved receipt to find the best mistress, it is obvious that considering as the ounding father his interest for marriage respond to others concern more important than the promotion ot the psych-to-emotional blooming.

Wednesday, January 8, 2020

Teenage Pregnancy Essay examples - 1012 Words

Teenage Pregnancy, Why is this Important Kimberly O. Johnson American Sentinel University Nursing 505: Theoretical Foundations Dr. Ami Bhatt December 30,2012 Teenage Pregnancy: Why is this Important Teen pregnancy is a critical public health issue that affects the health and educational, social and economic future of the mother and child. Teen pregnancy is also a significant factor in numerous other important social issues: welfare dependency, out-of-wedlock births, responsible fatherhood and workforce development are all of particular concern (Measuring, 2012). Adolescents are less likely to seek out prenatal care because they are afraid, embarrassed, or unaware of the resources available to them. This†¦show more content†¦The PRECEDE-PROCEED model is by far the most popular and most researched model in the field of health promotion and health education. It has been in existence for decades, and professional health educators are familiar with this model. It is very comprehensive and covers all areas of planning. The initiation of the model utilizes community inputs and participation (Sharma Romas, 2012). The Model calls for a deductive approach to assessing populations unmet needs. In the state of Virginia, there are several factors that influence teen pregnancy rates. Young women may be at higher risk for teen pregnancy if they: use alcohol and/or other drugs, drop out of school, lack involvement in school/family/community, perceive little or no opportunity for success, live in a community or attend a school where early childbearing is common, grow up under impoverished conditions, have been victims of sexual abuse/assault, have a mother aged 19 or younger when she gave birth, or began dating at age 12 years old (Measuring, 2012). Virginia works to deliver access to and availability of: family-planning services, children’s access to primary care providers, mental health and substance abuse services, adolescent well-care visits, pediatric mental health services and chemical dependency services. Virginia’s efforts are based on the core idea that preventing teen pregnancy should be approached notShow MoreRelatedTeenage Pregnancy2330 Words   |  10 PagesAdolescent pregnancy is considered as a pregnancy in a female who is less than 20 years of age at the end of the pregnancy. It can occur in a fertile female either at puberty before the occurrence of her first menstrual period, or after the first period. The first menstrual period in nourished girls occurs at around 12 or 13 years of age. Pregnant teenagers experience many issues similar to other women. However, there would be other medical issues for mothers under 15 years. Teenage mothers ofRead MoreTeenage Pregnancy And Teen Pregnancy2089 Words   |  9 Pageswas at a store when I came across a very young girl. She must have been no older than seventeen, but was so obviously pregnant. This did not surprise me since this is something common here in the Imperial Valley; we have such a high rate of teen pregnancy. What really caught my attention was that she was not alone; she had in her cart a toddler that kept referring her to mom. All I could think of was that such a young girl should not be concerned with raising a child, especially not two. Most youngRead MoreTeen Pregnancy And Teenage Pregnancy2011 Words   |  9 Pagesproblems among teenagers is teen pregnancy. Throughout high school and college, teenagers are getting pregnant at an age they are incapable of taking care of a child. Along with hearing about teens getting pregnant, television shows are displaying it to you like 16 and Pregnant. Though the pregnancy rates have fallen over previous years, the United States still has the highest rates than any other Western industrialized country. Along with the teen pregnancies comes sexually transmitted diseasesRead MoreTeenage Pregnancy And Teenage Pregnancies1364 Words   |  6 PagesThe amount of teenage pregnancies in America has skyrocketed in the last few decades. Young, uneducated children are having sexual intercourse without a clear understanding of the serious consequents behind their actions, but it is not entirely their fault because their parents and school’s curriculum have failed to bestow a clear and concise grasp of sex. Sexual education is typically incorporated into an academic setting either in middle school or high school when an adolescent is hitting pubertyRead MoreThe Factors Of Teenage Pregnancy1558 Words   |  7 PagesTeenage pregnancy is normally i dentified as a deprived life choice, for example, tasks of teenage parenting have long-term impact on the mental health of the mother and children (Statistics New Zealand, 2003). It is important to identify the socioeconomic factors of teenage pregnancy to lower the chances of mental health problems in young mothers. In this paper the aim is to analyse the main socioeconomic factors of teenage pregnancy and discuss how it affects the mental health of an adolescent motherRead MoreTeenage Pregnancy825 Words   |  4 PagesTeenage Pregnancy In 2014 Oklahoma City had the second highest teen birth rate in the United States at 38.5 pregnancies per 1000; the national average is 24.2 per 1000 (Grigson, 2016). 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Teenage friendships are what shapes a human into the people that they becomeRead MoreTeenage Pregnancy : A Social Issue1551 Words   |  7 PagesTeenage pregnancy rates have been declining in the United States, but when compared to pregnancy rates in other industrial countries such as Canada and the United Kingdom they are still relatively high. (Office of Adolescent Health, 2016). Teenage pregnancy is defined by UNICEF, as an adolescent between the ages of thirteen to nineteen becoming pregnant. (UNICEF Malaysia Communications). Teenage pregnancy is viewed as a social issue because of the way it affects a country’s economy, the mother andRead MoreTeenage Pregnancy1812 Words   |  8 PagesTeenage Pregnancy I. Introduction Teenage pregnancy is one of the major problem that the world is facing today. Early pregnancy or teenage pregnancy is dangerous to teenage girls’ health because it may cause cervical cancer, aids, and eventually death. Teenage pregnancies are often associated with an increased rate of delinquent behaviors including alcohol and substance abuse. To begin with, majority of them belong to the low income group. To prevent this dilemma, there are some preventionsRead MoreTeenage Pregnancy And Teen Pregnancy1546 Words   |  7 PagesTeenage pregnancy is pregnancy in human females under the age of 20 at the time that the pregnancy ends. Low-income communities have the highest teenage pregnancy rates in the United States. Because of the fact that this is a very controversial issue in the United States, it is very important that most questions be addressed. Questions like, why is a teenage girl in Mississippi four times as likely to give birth as a teenage girl in New Hampshire? Or why is the teen birth rate in Massachusetts 19